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	<title>Naser</title>
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	<link>http://www2.imperial.ac.uk/blog/studentblogs/naser</link>
	<description>Just another Imperial College Student Blogs weblog</description>
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		<title>Update and farewell</title>
		<link>http://www2.imperial.ac.uk/blog/studentblogs/naser/2010/11/13/update-and-farewell/</link>
		<comments>http://www2.imperial.ac.uk/blog/studentblogs/naser/2010/11/13/update-and-farewell/#comments</comments>
		<pubDate>Sat, 13 Nov 2010 18:34:50 +0000</pubDate>
		<dc:creator>Naser Turabi</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www2.imperial.ac.uk/blog/studentblogs/naser/?p=440</guid>
		<description><![CDATA[It&#8217;s been a very long time since I last added a new post &#8211; about nine months &#8211; and a lot has happened. I have been working a for a while now. My final project turned into a permanent job and I now work as a manager at Imperial College Healthcare NHS Trust. It is [...]]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s been a very long time since I last added a new post &#8211; about nine months &#8211; and a lot has happened. I have been working a for a while now. My final project turned into a permanent job and I now work as a manager at Imperial College Healthcare NHS Trust. It is a sister organisation to the university and is the biggest hospital group in the UK. I work for the head of one the main delivery groups, which has about a £150 million revenue on its own, doing change management type projects, with a dose of strategy and new business development. It ticks my boxes in terms of career aspirations: working for a socially beneficial cause; working for a prestigous large organisation; and lots of opportunities to develop and be at the centre of things rather than an external contractor. I decided some time in the Spring that I didn&#8217;t want to be a consultant (for a long while at least &#8211; never say never). I am enjoying the ability to develop long term relationships and sidestep the barriers that a client/contractor dynamic can create. I certainly haven&#8217;t maximised the short term financial potential of my MBA but I am sure I will reap the tangible and intangible benefits over the long term</p>
<p>It is a very hectic time to join the NHS. Although the NHS is supposedly maintaining its budget in real terms, in fact demand is rapidly outstripping supply and in the hospital sector we are looking to make c.30% efficiency savings over the next 5 years. That means lots of cost cutting both of the salami slicing and the strategic innovation kinds.</p>
<p>I was reminded to update this blog because yesterday I was on a panel of people in front of a section of this year&#8217;s MBA cohort talking about my experiences and trying to get people to come and do MBA projects in my new organisation. A couple of the audience members actually told me they recognised me from reading my blog &#8211; great stuff! I am writing this blog back in the Imperial Central library because I got an extension on my final project and am now frantically writing up the work I did over the summer at the Trust (which turned into a job). One of the reasons I stopped writing my blog was that I spent much less time in the library working where blogging is the ideal way to distract yourself. Now I am back finishing my project blogging is a good distraction again.</p>
<p>How do I feel about my MBA now? It was a great year and I have accomplished my objectives and more. There is a lot being written about how MBAs aren&#8217;t what they used to be. Perhaps that&#8217;s true but they are very useful nonetheless. Mine has given me a great set of tools that I have been using nearly everyday in my new job. I have made new friends and developed a great network. I have made a role and sector change, albeit one that made sense with my past experience. The MBA cannot work magic, but if you really work on getting the most out of it, it cannot fail to be a great investment. I am hearing of quite a few people getting great jobs already. Many are yet to get the job they want but I am sure they will get there.</p>
<p>I really enjoyed writing my blog. I considered starting another one but I am really busy and feel that I shouldn&#8217;t add another demand on my time, so&#8230;. farewell!</p>
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		<title>Still waiting for exam results; now reading fiction</title>
		<link>http://www2.imperial.ac.uk/blog/studentblogs/naser/2010/03/06/still-waiting-for-exam-results-now-reading-fiction/</link>
		<comments>http://www2.imperial.ac.uk/blog/studentblogs/naser/2010/03/06/still-waiting-for-exam-results-now-reading-fiction/#comments</comments>
		<pubDate>Sat, 06 Mar 2010 18:38:20 +0000</pubDate>
		<dc:creator>Naser Turabi</dc:creator>
				<category><![CDATA[Life after the MBA]]></category>
		<category><![CDATA[Me]]></category>
		<category><![CDATA[The MBA]]></category>

		<guid isPermaLink="false">http://www2.imperial.ac.uk/blog/studentblogs/naser/?p=432</guid>
		<description><![CDATA[Exam results are going to published next week instead of yesterday as planned. Having convinced myself that I didn&#8217;t care I suddenly realised that actually I do. We did get our group&#8217;s finance coursework result though &#8211; an A &#8211; a real relief as it was the kind of thing that if you got wrong [...]]]></description>
			<content:encoded><![CDATA[<p>Exam results are going to published next week instead of yesterday as planned. Having convinced myself that I didn&#8217;t care I suddenly realised that actually I do. We did get our group&#8217;s finance coursework result though &#8211; an A &#8211; a real relief as it was the kind of thing that if you got wrong you could get really wrong. Thankfully there were enough financial minds in my group (that does not include me!).</p>
<p>I have begun reading my first fiction book since starting the MBA. Normally I read quite a lot of fiction but so far have avoided reading anything that isn&#8217;t directly related to the MBA. This is not a sign that I have less to do; it is more an attempt to begin my transition back into the real world in October. I can&#8217;t live the rest of my life only focusing only on work after all and I need to get back to real world standards of managing work/life balance.</p>
<p>Just in case you&#8217;re interested I am reading Cryptonomicon by Neal Stephenson. It is roughly part of the science fiction genre but when I tell people I am reading science fiction I get a look that says: &#8220;Oh, I didn&#8217;t know you were a geek.&#8221; I  read Stephenson&#8217;s Baroque Cycle last year and absolutley loved it. Having studied English Lit at uni first time round, people sometimes ask me what I&#8217;m reading hoping to get some high brow injection of literary magic. My answers usually disappoint, though that is usually because many people&#8217;s conception of great literature does not include any crime fiction, or sc-fi &#8211; which is grossly unfair. Having read Joyce, Delillo, Dickens and Eliot, I can tell you that Stephenson is up there with the best. Read the Baroque Cycle and find out for yourself!</p>
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		<title>Life coaches for kids, a trip to la fromagerie</title>
		<link>http://www2.imperial.ac.uk/blog/studentblogs/naser/2010/03/02/life-coaches-for-kids-a-trip-to-la-fromagerie/</link>
		<comments>http://www2.imperial.ac.uk/blog/studentblogs/naser/2010/03/02/life-coaches-for-kids-a-trip-to-la-fromagerie/#comments</comments>
		<pubDate>Tue, 02 Mar 2010 13:36:43 +0000</pubDate>
		<dc:creator>Naser Turabi</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www2.imperial.ac.uk/blog/studentblogs/naser/?p=426</guid>
		<description><![CDATA[On the designing and innovating services elective we had to split into groups and do a presentation on a solution to a key service challenge. We were meant to use the tools and approaches we have been taught during the course. It was assessed and forms a significant part of the overall grade. We chose [...]]]></description>
			<content:encoded><![CDATA[<p>On the designing and innovating services elective we had to split into groups and do a presentation on a solution to a key service challenge. We were meant to use the tools and approaches we have been taught during the course. It was assessed and forms a significant part of the overall grade. We chose the challenge of &#8220;designing out obesity&#8221;. Obesity is what is known as a &#8216;sticky problem&#8217; &#8211; very hard to fix.</p>
<p>Our team &#8216;won&#8217; the competition &#8211; we didn&#8217;t realise it was a competition until the end when we told we would get vouchers for the gourmet cheese shop, la formagerie. On the team with me was Vlad, Emily, Francesca, Su, Rui and Richard. I&#8217;ve attached the presentation: <a href="http://www2.imperial.ac.uk/blog/studentblogs/naser/files/2010/03/Final-Group-4-Obesity-Presentation-master.pdf">Final Group 4 Obesity Presentation master</a>.</p>
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		<title>Drum roll&#8230; no way back</title>
		<link>http://www2.imperial.ac.uk/blog/studentblogs/naser/2010/03/02/drum-roll-no-way-back/</link>
		<comments>http://www2.imperial.ac.uk/blog/studentblogs/naser/2010/03/02/drum-roll-no-way-back/#comments</comments>
		<pubDate>Tue, 02 Mar 2010 13:30:27 +0000</pubDate>
		<dc:creator>Naser Turabi</dc:creator>
				<category><![CDATA[Life after the MBA]]></category>
		<category><![CDATA[Me]]></category>

		<guid isPermaLink="false">http://www2.imperial.ac.uk/blog/studentblogs/naser/?p=423</guid>
		<description><![CDATA[In previous blog posts I mentioned that I find it hard to discuss my post MBA plans. If I say I&#8217;m interested in one career or company, and I change my mind, then I don&#8217;t want my apparent lack of focus in the public domain. Similarly if I say I really don&#8217;t want to work [...]]]></description>
			<content:encoded><![CDATA[<p>In previous blog posts I mentioned that I find it hard to discuss my post MBA plans. If I say I&#8217;m interested in one career or company, and I change my mind, then I don&#8217;t want my apparent lack of focus in the public domain. Similarly if I say I really don&#8217;t want to work somewhere and end up wanting to that won&#8217;t be helpful.</p>
<p>So, it is with great deliberation that I am finally plumping for a particular career path. Well, I say particular career path I really mean sector: public sector management. That could mean in consultancy (like I used to do), or as a public sector manager myself.</p>
<p>I figured that I have lots of experience in that area (seven years, including a year as deputy manager of a SUre Start programme, the rest in consultancy). I love it &#8211; I love the people, the culture (it&#8217;s not all about bureaucracy, it&#8217;s about helping people and getting value for money for the public). The money ain&#8217;t great, I could definitely earn a lot more, especially five years or so down the line. But my wife and I decided that money isn&#8217;t everything.</p>
<p>It means that the financial case for doing the MBA is pretty thin, but I&#8217;m on it now, so it&#8217;s a sunk cost and therefore shouldn&#8217;t form part of my decision. The benefits of having an MBA should be substantial for a career in the public sector. I don&#8217;t buy the usual cliche that the public sector is full of hopeless managers that depserately need some private sector discipline (I think the last couple of years have put the kibosh on that crap). But an MBA will be very useful nonetheless and will hopefully make me stand out from the crowd.</p>
<p>Although this decision feels like a great step forward the irony is that I&#8217;ve just come full circle to where I was last summer. My application to Imperial describes my current plan almost perfectly but I spent the last few months exploring lots of other possibilities.</p>
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		<title>Quadrant II</title>
		<link>http://www2.imperial.ac.uk/blog/studentblogs/naser/2010/03/02/quadrant-ii/</link>
		<comments>http://www2.imperial.ac.uk/blog/studentblogs/naser/2010/03/02/quadrant-ii/#comments</comments>
		<pubDate>Tue, 02 Mar 2010 13:07:32 +0000</pubDate>
		<dc:creator>Naser Turabi</dc:creator>
				<category><![CDATA[Life after the MBA]]></category>
		<category><![CDATA[Me]]></category>
		<category><![CDATA[The MBA]]></category>

		<guid isPermaLink="false">http://www2.imperial.ac.uk/blog/studentblogs/naser/?p=416</guid>
		<description><![CDATA[Hello all. Too many blog posts start with an apology for not blogging enough, so I won&#8217;t do that. Although I&#8217;ve blogged very little this term my average is still reasonably high after my hyper actvity last term, and absence, after all, makes the heart grow fonder. Do you feel fonder? This term is a [...]]]></description>
			<content:encoded><![CDATA[<p>Hello all. Too many blog posts start with an apology for not blogging enough, so I won&#8217;t do that. Although I&#8217;ve blogged very little this term my average is still reasonably high after my hyper actvity last term, and absence, after all, makes the heart grow fonder. Do you feel fonder?</p>
<p>This term is a lot less structured than last term, a bit more like the real world, though still a long way off. Every full time MBA student has to do six &#8216;electives&#8217;, the business school&#8217;s term for the courses you choose from a large selection. My choices are:</p>
<p>Managing Negotiations</p>
<p>Designing and Innovating Services</p>
<p>Hi-tech strategy</p>
<p>Corporate Social Responsibility (though the description makes it look more like an intro to the theory of public policy)</p>
<p>Strategic Management Accounting</p>
<p>Managing Change</p>
<p>I&#8217;m midway through my third elective. My choices are all bunched up early in the year &#8211; some people finish their electives in August, I finish mine in June. Coupled with the IED project (workshop 2 completed, workshop 2 on the horizon), finding a good summer project and finding a job after the MBA I am very busy.</p>
<p>I wrote so many blogs last term because I spent so much time in the library looking for things to avoid working, but this term I have not been in the library anywhere near as much so have not had the inclination.</p>
<p>I am trying to live the seven habits of highly effective people, as propounded by Stephen Covey. I have a love-hate relationship with this kind of thing. The English Literature student in me is sniffy about the corny, sometimes superficial and shallow style dressed up in depth and deep thinking. But they can be damn useful. I like that book because it doesn&#8217;t give easy solutions but does give a few handy tools. One of them is the quadrants for self-management:</p>
<p><a href="http://www2.imperial.ac.uk/blog/studentblogs/naser/files/2010/03/Seven-habits-quadrants1.png"><img class="alignleft size-medium wp-image-418" src="http://www2.imperial.ac.uk/blog/studentblogs/naser/files/2010/03/Seven-habits-quadrants1-300x269.png" alt="Seven habits - quadrants" width="300" height="269" /></a></p>
<p>Basically the very sound advice is that you should be trying to do things in the non-urgent but important quadrant as much as possible. I&#8217;d like to think blogging was in that quadrant but there are times when it gets pushed down into the not important/not urgent quadrant I&#8217;m afraid.</p>
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		<title>Bad web design &#8211; nearly disastrous!</title>
		<link>http://www2.imperial.ac.uk/blog/studentblogs/naser/2010/02/08/bad-web-design-nearly-disastrous/</link>
		<comments>http://www2.imperial.ac.uk/blog/studentblogs/naser/2010/02/08/bad-web-design-nearly-disastrous/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 13:11:31 +0000</pubDate>
		<dc:creator>Naser Turabi</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www2.imperial.ac.uk/blog/studentblogs/naser/?p=413</guid>
		<description><![CDATA[Just been applying for jobs &#8211; have decided to focus on my old work again, public sector consultancy. I was on the KPMG jobs website, saw a job, and began to register. Did the usual thing, uploaded my cv, filled n my details, then pressed save. Then bam! I got a message thanking me for [...]]]></description>
			<content:encoded><![CDATA[<p>Just been applying for jobs &#8211; have decided to focus on my old work again, public sector consultancy. I was on the KPMG jobs website, saw a job, and began to register. Did the usual thing, uploaded my cv, filled n my details, then pressed save. Then bam! I got a message thanking me for applying for the job! Really lucky that the CV was finished. Web designers out there &#8211; &#8216;save&#8217; does not mean &#8216;apply&#8217;! I didn&#8217;t upload a cover letter though which is a bit crap, though the website seemed to imply they only want my cv. Contrast that to the Ernst and Young website &#8211; good, clear, lots of &#8216;save as draft&#8217; buttons.</p>
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		<title>New term, getting closer to real life</title>
		<link>http://www2.imperial.ac.uk/blog/studentblogs/naser/2010/02/02/new-term-getting-closer-to-real-life/</link>
		<comments>http://www2.imperial.ac.uk/blog/studentblogs/naser/2010/02/02/new-term-getting-closer-to-real-life/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 14:29:22 +0000</pubDate>
		<dc:creator>Naser Turabi</dc:creator>
				<category><![CDATA[Life after the MBA]]></category>
		<category><![CDATA[Me]]></category>
		<category><![CDATA[The MBA]]></category>

		<guid isPermaLink="false">http://www2.imperial.ac.uk/blog/studentblogs/naser/?p=407</guid>
		<description><![CDATA[Hello everyone. Apart from the last post (which I wrote ages ago and forgot to post), this has been my longest gap between posts. Since my exams finished 10 days ago it seems like several weeks have passed.  We&#8217;ve begun our lecture course on innovation, entrepreneurship and design. Great lecturers so far, but it&#8217;s hard [...]]]></description>
			<content:encoded><![CDATA[<p>Hello everyone. Apart from the last post (which I wrote ages ago and forgot to post), this has been my longest gap between posts. Since my exams finished 10 days ago it seems like several weeks have passed.  We&#8217;ve begun our lecture course on innovation, entrepreneurship and design. Great lecturers so far, but it&#8217;s hard to regain my motivation knowing that they won&#8217;t be directly examinable. (the exams went okay I think &#8211; I&#8217;ll let you know when we get results in March)</p>
<p>I am now in anxiety-causing sight of the real world. Having turned the calendar corner that was new year, I can see my money running out and and the need to have a job looming large. I have begun networking, tapping up old contacts and exploring what I might do afterwards.</p>
<p>Do I do what I did before, but in a slightly better role? Maybe.</p>
<p>Do I attempt to make a big change? Maybe.</p>
<p>Do I make money a goal and try to recoup some of my sunk costs? Maybe.</p>
<p>Do I go for what energises me and makes proud of what I do? Well, duh, yes, of course.</p>
<p>I&#8217;m in a bit of a pickle because given the fact that when you google my name, this blog comes up, I need to avoid writing anything that might jeopardise future career prospects. So I can&#8217;t write that I couldn&#8217;t imagine anything worse that working for XXXX company, because i&#8217;m changing my mind so fast I might want to work for them next week, and someone might read my blog.</p>
<p>In fact I can&#8217;t imagine working for quite a lot of companies. I dearly wish I could abuse them on this blog. I think it would make good reading. But I must stay cool and collected.</p>
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		<title>Election 2010 and beach strategy</title>
		<link>http://www2.imperial.ac.uk/blog/studentblogs/naser/2010/02/02/election-2010-and-beach-strategy/</link>
		<comments>http://www2.imperial.ac.uk/blog/studentblogs/naser/2010/02/02/election-2010-and-beach-strategy/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 14:08:29 +0000</pubDate>
		<dc:creator>Naser Turabi</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[The MBA]]></category>

		<guid isPermaLink="false">http://www2.imperial.ac.uk/blog/studentblogs/naser/?p=401</guid>
		<description><![CDATA[This year is general election year in the UK. Polls predict a win for the Conservatives, ousting Labour after 13 years in power. But what can game theory tell us about election strategy, and what does selling drinks on the beach have to do with it? Imagine a stretch of beach with sunbathers evenly spread [...]]]></description>
			<content:encoded><![CDATA[<p>This year is general election year in the UK. Polls predict a win for the Conservatives, ousting Labour after 13 years in power. But what can game theory tell us about election strategy, and what does selling drinks on the beach have to do with it?</p>
<p>Imagine a stretch of beach with sunbathers evenly spread along it. You are a selling cold drinks, and there is another seller, selling the same drinks at exactly the same price. The only strategic choice left for you is location along the beach because sunbathers will simply walk to the drinks vendor closest to them. You could locate yourself in the middle of one half of the beach i.e. 1/4 of the way along, and hope that the other guy does the same at the other end of the beach. But if you did that the other guy could simply locate himself in the centre of the whole beach and take about 62.5% of the whole market. So you both end up  in the centre of the whole beach (and probably end up having to differentiate yourself in some way).</p>
<p>This logic shows why petrol stations end up so close to each other. And it also shows why political parties move inexorably towards the centre as elections near. It doesn&#8217;t pay to be off to the left or right. So the real battle of an election is in defining the centre (this is where polling and other research comes in), and arguing why your party is much more representative of the centre than the other party.</p>
<p>So where is the centre? Well recently Gordon Brown made a comment about &#8220;the playing fields of Eton&#8221; &#8211; this was designed to create a perception of the Conservatives as way off centre, promoting the interests of a thin slice of the population at one end of the spectrum. He has since pushed this further, stressing that <a href="http://www.google.com/hostednews/ukpress/article/ALeqM5iteJU7H4z-Haz7_f3COUpBxe9k_w">he is not targeting his core vote (i.e. left of centre), but the middle classes</a>.</p>
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		<title>Exam update</title>
		<link>http://www2.imperial.ac.uk/blog/studentblogs/naser/2010/01/19/exam-update/</link>
		<comments>http://www2.imperial.ac.uk/blog/studentblogs/naser/2010/01/19/exam-update/#comments</comments>
		<pubDate>Tue, 19 Jan 2010 17:37:23 +0000</pubDate>
		<dc:creator>Naser Turabi</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www2.imperial.ac.uk/blog/studentblogs/naser/?p=375</guid>
		<description><![CDATA[Okay so five down &#8211; (Marketing, Strategy, Org behaviour, finance, business economics), two to go (macroeconomics and Accounting). They&#8217;ve been going okay so far but ideas of great marks are pretty much out of the window. I didn&#8217;t do enough work over the xmas holidays and have been realising this every day. But I feel [...]]]></description>
			<content:encoded><![CDATA[<p>Okay so five down &#8211; (Marketing, Strategy, Org behaviour, finance,  business economics), two to go (macroeconomics and Accounting).</p>
<p>They&#8217;ve been going okay so far but ideas of great marks are pretty much out of the window. I didn&#8217;t do enough work over the xmas holidays and have been realising this every day. But I feel like I&#8217;m on the home straight. I mustn&#8217;t lose momentum. I was feeling pretty stressed over last weekend but am finally beginning to get my head round financial statements which is convenient, given the exam is on Friday. Though I am taking fairlyhigh risk strategies in terms of the number of topics I am revising.</p>
<p>Business economics is not my best subject, but one of the most interesting. I answered questions on tax (what would be the effect of an increase on stamp duty) and externalities (should the price of cigarettes be left to the free market) and price discrimination (I talked about how companies can make more money by having entry fees and per use charges, and why sometimes you want to decrease the quality of software to make more money).</p>
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		<title>The lysine cartel &#8211; brazen white collar crime.</title>
		<link>http://www2.imperial.ac.uk/blog/studentblogs/naser/2010/01/16/the-lysine-cartel-brazen-white-collar-crime/</link>
		<comments>http://www2.imperial.ac.uk/blog/studentblogs/naser/2010/01/16/the-lysine-cartel-brazen-white-collar-crime/#comments</comments>
		<pubDate>Sat, 16 Jan 2010 11:56:52 +0000</pubDate>
		<dc:creator>Naser Turabi</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[The MBA]]></category>

		<guid isPermaLink="false">http://www2.imperial.ac.uk/blog/studentblogs/naser/?p=35</guid>
		<description><![CDATA[People of the same trade seldom meet together, even for merriment and diversion, but the conversation ends in a conspiracy against the public, or in some contrivance to raise prices. It is impossible indeed to prevent such meetings, by any law which either could be executed, or would be consistent with liberty and justice. But [...]]]></description>
			<content:encoded><![CDATA[<p><em> People of the same trade seldom meet together, even for merriment and diversion, but the conversation ends in a conspiracy against the public, or in some contrivance to raise prices. It is impossible indeed to prevent such meetings, by any law which either could be executed, or would be consistent with liberty and justice. But though the law cannot hinder people of the same trade from sometimes assembling together, it ought to do nothing to facilitate such assemblies; much less to render them necessary.</em></p>
<p>—Adam Smith, An Inquiry into the Nature and Causes of the Wealth of Nations (1776)</p>
<p>Last term in Business Economics we watched a series of videos taped by the FBI of price fixing by multinational chemical companies (fixing the price of <a href="http://en.wikipedia.org/wiki/Lysine">lysine</a>, an industrial chemical). [BTW this counts as revision as I am learning about collusion for an exam on Monday] The quotation from Adam Smith has dated a little - law enforcement agencies (at least in the developed world) go out of their way to prevent and break up cartels.</p>
<p>What strikes me from the videos is how brazen they are. Little did they know that one of their number had gone to the FBI and was wired. In fact by coincidence they released a film recently about this called <a href="http://www.imdb.com/title/tt1130080/">the Informant </a>with Matt Damon.</p>
<p>They (that is, the real life &#8216;they&#8217; - I don&#8217;t know what they did in the film) use a trade association as cover and Mark Whitacre, the informant, convinces the Japanese to meet in Hawaii - I assume this was so the FBI would still have jurisdiction. Whitacre convinces the Japanese guy over the phone by saying how good the golf will be.</p>
<p><span>There ate two main challenges for an effective cartel: actually agreeing on how to collude, and enorcing that agreement. On the first challenge </span>lysine has many properties that may lead to a successful cartel:</p>
<ul>
<li>it is a homogenous product.</li>
<li>The market is highly concentrated: the four largest firms control most of the U.S. and world markets, and the four largest buyers purchase less than 30 percent of the total market.</li>
<li>Buyers make infrequent, large purchases.</li>
<li>Entry is difficult because new plants are expensive, take a long time to build, and need skills</li>
</ul>
<p>In fact lysine is so good for cartel behaviour <a href="http://en.wikipedia.org/wiki/Lysine_price-fixing_conspiracy">they tried it again in the late nineties</a>, and got caught resulting in prison sentences and a $100million fine.</p>
<p>Thanks to<a href="http://www3.imperial.ac.uk/people/j.haskel"> Jonathan Haskel</a> for the lecture and all the videos, which I uploaded to youtube and show below.</p>
<p>1.    The cartel firms felt that they needed all the major firms to participate. {Segment 1 of the lysine movie shows the conspirators discussing and introducing the various firms involved.}</p>
<p><span class="youtube">
<iframe title="YouTube video player" class="youtube-player" type="text/html" width="425" height="344" src="http://www.youtube.com/embed/wDH0Rv8R0SQ?color1=d6d6d6&amp;color2=f0f0f0&amp;border=0&amp;fs=1&amp;hl=en&amp;autoplay=0&amp;loop=&amp;showinfo=0&amp;iv_load_policy=3&amp;showsearch=0&amp;rel=1" frameborder="0"></iframe>
</span><p><a href="http://www.youtube.com/watch?v=wDH0Rv8R0SQ">www.youtube.com/watch?v=wDH0Rv8R0SQ</a></p></p>
<p>2.    They fixed prices and allocated quantities that could be sold to each firm. {The cartel members discuss fixing prices in segment 4 and allocating output in segment 5.}</p>
<p><span class="youtube">
<iframe title="YouTube video player" class="youtube-player" type="text/html" width="425" height="344" src="http://www.youtube.com/embed/Vs8nk-_bFgs?color1=d6d6d6&amp;color2=f0f0f0&amp;border=0&amp;fs=1&amp;hl=en&amp;autoplay=0&amp;loop=&amp;showinfo=0&amp;iv_load_policy=3&amp;showsearch=0&amp;rel=1" frameborder="0"></iframe>
</span><p><a href="http://www.youtube.com/watch?v=Vs8nk-_bFgs">www.youtube.com/watch?v=Vs8nk-_bFgs</a></p></p>
<p><span class="youtube">
<iframe title="YouTube video player" class="youtube-player" type="text/html" width="425" height="344" src="http://www.youtube.com/embed/ywNSPfb6w7M?color1=d6d6d6&amp;color2=f0f0f0&amp;border=0&amp;fs=1&amp;hl=en&amp;autoplay=0&amp;loop=&amp;showinfo=0&amp;iv_load_policy=3&amp;showsearch=0&amp;rel=1" frameborder="0"></iframe>
</span><p><a href="http://www.youtube.com/watch?v=ywNSPfb6w7M">www.youtube.com/watch?v=ywNSPfb6w7M</a></p></p>
<p><span class="youtube">
<iframe title="YouTube video player" class="youtube-player" type="text/html" width="425" height="344" src="http://www.youtube.com/embed/xu3TQy1Jk4M?color1=d6d6d6&amp;color2=f0f0f0&amp;border=0&amp;fs=1&amp;hl=en&amp;autoplay=0&amp;loop=&amp;showinfo=0&amp;iv_load_policy=3&amp;showsearch=0&amp;rel=1" frameborder="0"></iframe>
</span><p><a href="http://www.youtube.com/watch?v=xu3TQy1Jk4M">www.youtube.com/watch?v=xu3TQy1Jk4M</a></p></p>
<p>3.    They used their industry organization to collect data and provide cover for their illicit meeting. {See segment 3.}</p>
<p><span class="youtube">
<iframe title="YouTube video player" class="youtube-player" type="text/html" width="425" height="344" src="http://www.youtube.com/embed/JBa6PVupH8c?color1=d6d6d6&amp;color2=f0f0f0&amp;border=0&amp;fs=1&amp;hl=en&amp;autoplay=0&amp;loop=&amp;showinfo=0&amp;iv_load_policy=3&amp;showsearch=0&amp;rel=1" frameborder="0"></iframe>
</span><p><a href="http://www.youtube.com/watch?v=JBa6PVupH8c">www.youtube.com/watch?v=JBa6PVupH8c</a></p><br />
4.    They shared sales data. {See segment 8. Segment 6 shows the largest firm threatening other smaller firms if they do not agree to the cartel and its allocation terms.}</p>
<p><span class="youtube">
<iframe title="YouTube video player" class="youtube-player" type="text/html" width="425" height="344" src="http://www.youtube.com/embed/ytNI56yzbQg?color1=d6d6d6&amp;color2=f0f0f0&amp;border=0&amp;fs=1&amp;hl=en&amp;autoplay=0&amp;loop=&amp;showinfo=0&amp;iv_load_policy=3&amp;showsearch=0&amp;rel=1" frameborder="0"></iframe>
</span><p><a href="http://www.youtube.com/watch?v=ytNI56yzbQg">www.youtube.com/watch?v=ytNI56yzbQg</a></p></p>
<p>5.    They had a punishment scheme in place to prevent firms from exceeding their quotas {See segments 7 and 8.}</p>
<p><span class="youtube">
<iframe title="YouTube video player" class="youtube-player" type="text/html" width="425" height="344" src="http://www.youtube.com/embed/atojWdNVKSk?color1=d6d6d6&amp;color2=f0f0f0&amp;border=0&amp;fs=1&amp;hl=en&amp;autoplay=0&amp;loop=&amp;showinfo=0&amp;iv_load_policy=3&amp;showsearch=0&amp;rel=1" frameborder="0"></iframe>
</span><p><a href="http://www.youtube.com/watch?v=atojWdNVKSk">www.youtube.com/watch?v=atojWdNVKSk</a></p></p>
<p><span class="youtube">
<iframe title="YouTube video player" class="youtube-player" type="text/html" width="425" height="344" src="http://www.youtube.com/embed/niSkTt3MY9Y?color1=d6d6d6&amp;color2=f0f0f0&amp;border=0&amp;fs=1&amp;hl=en&amp;autoplay=0&amp;loop=&amp;showinfo=0&amp;iv_load_policy=3&amp;showsearch=0&amp;rel=1" frameborder="0"></iframe>
</span><p><a href="http://www.youtube.com/watch?v=niSkTt3MY9Y">www.youtube.com/watch?v=niSkTt3MY9Y</a></p></p>
<div id="_mcePaste" style="overflow: hidden;width: 1px;height: 1px">
<p style="margin: 0in;font-family: Arial;font-size: 11pt">It has many properties that may lead to a successful cartel.</p>
<ul style="margin-left: 1.125in;direction: ltr;margin-top: 0in;margin-bottom: 0in" type="disc">
<li><span style="font-family: Arial;font-size: 11pt">a homogenous product. </span></li>
<li><span style="font-family: Arial;font-size: 11pt">The market is highly      concentrated: the four largest firms control most of the U.S. and world      markets. The four largest buyers purchase less than 30 percent of the      total market.</span></li>
<li><span style="font-family: Arial;font-size: 11pt">Buyers make infrequent, large      purchases. </span></li>
<li><span style="font-family: Arial;font-size: 11pt">Entry is difficult because new      plants are expensive, take a long time to build, and need skills </span></li>
</ul>
</div>
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