Here’s an interesting report about College Students on the Web from Jakob Nielsen’s Alertbox. It provides some insight into the way that university students browse the web. It also debunks some commonly held myths and describes some of the differences between the way that teenagers and university students view and use the web.
Summary:
Students are multitaskers who move through websites rapidly, often missing the item they come to find. They’re enraptured by social media but reserve it for private conversations and thus visit company sites from search engines.
Jakob Nielsen is a web usability consultant.
You can sign up for Jakob Nielsen’s Alertbox via this link: http://www.useit.com/alertbox/subscribe.html
