- Follow Imperial’s web standards. Search engines find it easier to access properly constructed, validated and accessible code.
- Think about your URLs – make sure you include a clear keyword in the page name
- Make sure each page has a clear Heading 1 <h1> which includes a content keyword
- Ensure your page is linked to from other pages (e.g. from other pages within your department site, and perhaps within the Admin and Services A-Z or the A-Z of Departments and Centres)
If your pages are still not being ranked highly for relevant searches, please contact the Service Desk